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Best of the West (action figures) : ウィキペディア英語版 | Best of the West (action figures)
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, in the late 1960s and the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named ''Johnny West.'' ==Marx enters the action figure marketplace==
In 1964, toy manufacturer, Louis Marx and Company, sought the means to compete against Hasbro's newly introduced G.I. Joe action figure line. Marx was able to employ their state-of-the-art plastic injection technology to produce a 12" articulated action figure. Originally, this military figure, packaged under the name ''Stony Smith'', did not have articulated knee joints. In 1965, bendable legs were added. The Stony Smith action figure came with molded-on plastic clothing and a full arsenal of equipment accessories. In 1966, realizing that their figure was not doing well against Hasbro's aggressive marketing campaigns, Marx produced a fully articulated figure with removable clothing. Originally marketed under the Stony Smith brand name, Marx later repackaged this figure under the names ''All American Fighter'' and ''Buddy Charlie.'' Despite Marx's efforts, none of the military figures did well in the action figure marketplace.〔''The Encyclopedia of Marx Action Figures: A Price and Identification Guide,'' Tom Heaton, 192pp. ISBN 0-87341-673-2, Krause Publications, January 1999〕
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